Events are our single most effective form of marketing.
Events are incredibly cost efficient and when executed well with great effort & planning there's no better marketing opportunity.
Local people do business with local people. Relationships drive business.
The hands we shake and the relationships we begin to build at events will last years upon years and can form the foundation for success like nothing else we do.
It's central to event success and underpins everything within the event strategy
Create clear and specific exhibition goals to drive performance and provide focus to the ultimate goal of being highly successful
Theme should be aimed at the target market, including exhibit design, sales pitch and promotional gifts
Consider the time required to adequately promote before, during, after the event, create promotional items, and construct the exhibit space
Bank of England Mortgage events typically fall into three categories:
Community events are small (usually less than 3000 people) and are typically based around an amateur sporting event, school, neighborhood or club. These events are almost always inexpensive and offer us our greatest opportunity to make an impact.
Learn MoreIndustry events are different - they are a battle of creativity. They're also great opportunities to show strength, intelligence and a willingness to fight. This is where we make it clear to our competitors that we will take every reasonable measure to protect what we've built.
Learn MoreMedia events are tricky and require a singular understanding of media costs as it applies to your market. We ONLY value what we'll get through digital, TV, print & radio impressions. The reason for this is simply based on the crowd these events attract. We’re almost never sure who will make this crowd up because the crowd changes with the execution of the media promotion.
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